Our Brand

The Saroafrica International brand is a promise about who we are and this gets reinforced every time people come in contact with our brand.

Our brand value rises or falls with communication and trust is the greatest asset in all of this; it only rises when we have consistent and credible brand experience at all our touch points..

The Saroafrica International visual identity is a major touch point that affects brand perception by stakeholders hence the need for it to be clearly defined..

Consistent adherence to the guidelines in this manual contributes to the overall excellence of the Saroafrica International brand.